PRIMA’s 36th Annual Conference will focus on the changing environment and its impact on the paper network. The industry needs better understanding of what is driving their customers, what trends, both deeply rooted and emerging ones, are to be expected and where the value of print media can and has to be enhanced. The main part of the conference will be dedicated to the customers’ view, shared with the audience by expert speakers from a broad range of
clients’ and market sectors including advertising, print facility management, direct mail, merchanting, retail business and last but not least printing and publishing. How to turn the key drivers into values – for society, for shareholders and for producers – will be another key issue of the event. The programme will be rounded up by the traditional forecast session on economy, pulp & paper grades and geographic regions, providing delegates with facts and figures and a short to mid term outlook.